Brand
Context
Full'r is a cloud kitchen burger brand by Giga Foods in Sri Lanka that hired Landor to develop a brand that celebrates the generosity of their burger.
Duration 9 months
Credits Landor
Role
Branding ✺ Packaging
My passion for burgers earned me a place on a close-knit team, where I designed the brand and packaging and crafted a narrative for a flavorful product from a vibrant nation, all while navigating the challenges of the pandemic.
Context
The burger market in Sri Lanka is fatigued by the similarity of brands that are only product-focused and promotion-led.
Challenge
How might we introduce a new burger brand with no retail footprint in a market dominated by established local and international players and make it relevant to an audience between 12 and 40?
Insight
The joy and experience of eating a burger are often overlooked amidst identical products and stale gimmicks.
Brand Strategy
Eating a burger is a messy affair, best enjoyed without inhibitions, putting on your bibs and embracing the oozing, dripping, and spilling ✺ It is not just a meal. It is an experience. It is a delicious mess.
Impact
200%
Sales on opening night
2x
Repeat orders by the second week
140K＋
Social media impressions
1900＋
Social media engagement
EMAIL